Here’s a quick read about a bold new way to create custom content and connect with a target audience. It’s custom content for on-demand sponsors that’s sure to help the advertisers reach their audiences. Thank you to all the creative minds involved and Toyota, Samsung and Comcast for having the guts to take this bold new approach. The ways in which we reach consumers keeps on evolving. Check it out here:
http://www.adweek.com/news/television/usa-created-these-hilarious-branded-spots-vod-advertisers-166220
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